Sonja Wessel
Opinion
25 April 2018
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Sonja Wessel, Senior Manager, International Marketing Communications at Deutsche Telekom, reveals how the telco’s brand positioning evolved into a force for good in developing a deeper understanding of dementia and its causes through its Sea Hero Quest game. Deutsche Telekom’s fundamental belief is that ‘Life is for sharing’. Great things can happen when people start sharing. Memories and the people we share them with are what really matters in life.
